Summer is our slow time. With people out at the lakes and St. Cloud State without students, we just don't see the numbers we do in the fall and winter. But, I gotta tell you things have been pretty good lately. Beer is selling well and I'm brewing a good bit lately.
I still do not feel people in the area really know they have a craft brewery in town yet. Some of that is our fault, having a limited advertising budget as a new business. I've tried to get some interest from the local paper, but they do not seem to care there is a brewery in their town. Sad, considering the rich brewing history this town has. I suppose we will have to bite the bullet and do some advertising with them to get their interest. to bad it has to be that way.
Central Minnesota just doesn't have the beer culture the Twin Cities has, but I'm doing what I can to change that. I keep telling my self-one person at a time and it will come. This is my matra.
Fall is looking really good with the students coming back to town and people coming home from their cabins. We now have over 500+ growlers out in circulation and folks are coming back for refills, so things look good there also. I'm looking into growler deliveries starting next spring, but I have many details to work out. I'd like to deliver on my bike if possible to promote the "green" thingy. Not sure I can pull that off though. Peace Coffee delivers by bike in the cities and I really like that model. We'll see. Any other ideas you beer lovers may have? Let me know-I'd love to hear them.